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Plans for Africa! #WEFAFRICA2017
This week, Durban played host to the World Economic Forum on Africa 2017.This international organization is committed to improving the state of the world (and in this case, Africa) through engaging leaders from all sectors and enabling ...
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Preparation – the Key to Wine Fair Success
From Sunday, everyone who is anyone in the wine industry will attend the annual international wine fair Prowein in Düsseldorf, Germany. I have been attending wine fairs and shows across the world for many years and it is interesting to see...
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Storytelling – the Essence of Wine Marketing
“A good distinction is that a product is something people buy for its functional benefits, whereas a brand they buy for emotional benefits.” This is just one of many lines in a brilliant article by Jonathan Cahill on marketing in the wi...
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Sustainability – it Makes Business Sense
Sustainability is a loaded term that can be used in a myriad of contexts. As farmers and wine producers, sustainability is especially important when it comes to the environment and profitability. We want to farm sustainably to protect the e...
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Customer is King and it is a Good Thing
Customer is King – an old saying that has never been more true than now! While the one-on-one customer service of the old days might be something of the past, customers of today have more power than ever before.To a large extend, the ...
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