• Home
  • About
  • Contact
SUBSCRIBE TO THE BLOG

WOSA Confirms UK Down, China Up

January 23, 2011
Share on FacebookShare on TwitterShare on LinkedinShare on Pinterest

Wines of South Africa has confirmed what South African vintners have long know: wine exports to the UK are dropping and China is the market of the future.

SA wine exports to the UK, South Africa’s largest market, were down 15% from December 2009 to November 2010 and sales by value were down seven percent, WOSA told the Sunday Timesnewspaper.

“Packaged wines, in particular, have slumped with sales dropping 19% percent over the past seven years,” the newspaper reported.

Confirming the focus of South Africa’s vintners, the paper reported that wine brands were focusing on emerging markets such as China where SA wine exports were up 76% last year, albeit from a low base.

WOSA is apparently developing a strategy for the Chinese market including a Chinese website and a book on SA wine. Steps in the right direction, but the body responsible for marketing South African wine is going to have to do a lot more to catch up to draw level with the marketing bodies of other wine-producing nations.

 

    Be the first to get the

    latest trends on business and wine.





    Related Articles
    Leaked Draft of SA Alcohol Legislation Bans Advertising
    The leaked Control of Marketing of Alcoholic Beverages Bill drafted by the Department of Health which totally prohibits the advertising and ...
    Read More
    The Chinese Luxury Consumer
    At the end of March 2012, the Chinese Industrial Bank and the Hurun Report Research Institute released a report titled The Chinese Luxury ...
    Read More

    Archives

    Tweets by HeinWine

    In his pursuit of business leadership, Hein focuses his efforts on building world brands and establishing international distribution channels.

    Videos

    LANDBOUSAKE MET HEIN KOEGELENBERG POWER LUNCH WITH HEIN KOEGELENBERG LA MOTTE SHIRAZ EXPERIENCE HEIN ON WINE LA MOTTE TASTING FINDING ITS WAY ONTO CHINESE DINNER TABLES

    LinkedIn

    Sitemap

    Home About Contact Subscribe to Blog Terms and Conditions Privacy policy
    © Copyright 2018 Hein On Wine. All rights reserved.
    • Home
    • About
    • Contact