• Home
  • About
  • Contact
SUBSCRIBE TO THE BLOG

Wine Trade Routes

January 29, 2011
Share on FacebookShare on TwitterShare on LinkedinShare on Pinterest
6a01156f911114970c0148c821eda4970c 800wi

The map above was created by Bill Turrentine, a consultant to the US wine industry, and shows the global wine export routes. Germany is the biggest importing country in the world by volume, with 16% of the market, but when evaluated in terms of value it falls to number three.

The number one source of Germany’s imports is Italy, which also is a large importer of bulk wine. “Most of the wine going into Italy does not get sold in Italy, but it is packaged there and sold to other places in the EU,” Turrentine told the Unified Wine & Grape Symposium in California.

Speaking about competitors to US wine producers, Turrentine noted that innovative wine marketing countries like Australia and Chile don’t try to market the same products to new markets; rather, they consider how to tailor products to meet the needs of individual markets.

“The industry as a whole has tried to find somebody to buy what we have to sell, instead of looking at the market,” Wines and Vines quoted Turrentine telling the delegates.

    Be the first to get the

    latest trends on business and wine.



    Related Articles
    The Chinese Luxury Consumer
    At the end of March 2012, the Chinese Industrial Bank and the Hurun Report Research Institute released a report titled The Chinese Luxury ...
    Read More
    Robert Joseph’s Predictions for 2012
    The UK market remains a major destination for many South African wines, so it was interesting to read renowned international wine author and...
    Read More

    Archives

    Tweets by HeinWine

    In his pursuit of business leadership, Hein focuses his efforts on building world brands and establishing international distribution channels.

    Videos

    LANDBOUSAKE MET HEIN KOEGELENBERG POWER LUNCH WITH HEIN KOEGELENBERG LA MOTTE SHIRAZ EXPERIENCE HEIN ON WINE LA MOTTE TASTING FINDING ITS WAY ONTO CHINESE DINNER TABLES

    LinkedIn

    Sitemap

    Home About Contact Subscribe to Blog Terms and Conditions Privacy policy
    © Copyright 2018 Hein On Wine. All rights reserved.
    • Home
    • About
    • Contact