Wine Magazine is to end its printed edition in September and will replace it with a digital offering, magazine publisher RamsayMedia announced today, attributing the decision to lack of advertising support and the government’s proposed ban on liquor advertising.
“While we are excited by the possibilities of the core offering moving from print to digital – and using it to support a range of established projects – the decision to stop producing a printed magazine was not an easy one,” managing director Stuart Lowe said in a statement.
“But the reality is that the small niche audience of Wine magazine, together with a lack of advertising support from the industry combined with the expense of print and delivery has always created an extremely challenging environment for the magazine. Add to that the impact of the proposed liquor advertising legislation and the publication of a monthly physical product becomes an untenable business proposition.”
Louw did not provide details about the digital future of Wine Magazine but said that “it will be substantially different from what we currently offer – and more exciting!”