Many in the wine industry are embracing the new digital age to market our brands and just keeping up with digital marketing developments is a full-time job. Below are some of the latest advances and business models that we need to be aware of:
— Email is said to be showing its age and is “too slow, too formal and too cumbersome” for the younger generations. Facebook believes it has the answer and the networking service’s CEO Mark Zuckerberg, as reported by The New York Times, “introduced a new unified messaging system for Facebook that allows people to communicate with one another on the Web and on mobile phones regardless of whether they are using e-mail, text messages or online chat services.”
— Visual search – whereby you take a photo with your smartphone and that image is used to generate search results – is becoming more widespread and Google are now testing it on print advertising. Taking a photo of the ad takes one through to an online destination where you get more information.
— The New York Times reports that companies are straining under the weight of the volume of content produced by social media marketing and are turning to a “a small suite of emerging technologies is offering solutions to help companies manage their social media presence, by archiving business communications or managing individual employees posts on sites like Twitter and Facebook.”