Many progressive brands in the global wine business have embraced social media as a way to communicate with their existing customers as well as find new customers. The above video from Erik Qualman’s book Socialnomics displays the power and reach of social media.
https://www.youtube.com/watch?v=D08URtovG5s&feature=player_embedded#at=13
I recently participated in an industry think tank about the challenges facing the South African wine industry. One of the issues tackled is ...
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