Wine labels are very important and are often the key to attracting a buyer to a particular wine. Some wine label designs come quickly, others take months and then are some labels that take years of tinkering before they are perfected.
With this in mind, I was interested to read an article about wine labels in the Wall Street Journal which had the following to say:
“While readers are urged not to judge books by their covers (and are less likely to do so in this Kindle age), wine drinkers have long been expected to buy bottles precisely because of their labels. From the world-class artistry of Château Mouton to the marketing masterpiece that is Blue Nun, there are wines and wineries and even entire winemaking countries whose reputations have been earned, at least in part, on account of their labels. (And yes, that country is Australia, possibly home to more wine-label animals than the actual kind.)
“The label is the first—and often the only—piece of information a potential buyer might have about a particular bottle, and possibly the best reason to make a purchase. No wonder there is enormous pressure on wineries and designers to get the label right. According to San Francisco-based designer Madeleine Corson, who creates labels for top Napa wineries like Spottswoode and Silver Oak, it can take her as long as three years and cost her clients as much as $100,000 for a perfect piece of work.”