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The Emerging Wine Markets

October 3, 2009
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For a couple of years now, La Motte and Leopard’s Leap wines have been expanding into the emerging wine markets of Asia where we see a great long-term future. It was, therefore, interesting to read a recent Newsweek article which, among other things, spoke about the growth of the wine consumption in emerging markets.

“Although total global wine consumption is down slightly for the first time in decades, it is growing rapidly in the developing world. Since 2001, wine consumption in India has soared by 25 percent a year. Brazilians are mobbing wine—appreciation courses, eager to flaunt their command of oenology or even become sommeliers—the hottest new profession since fashion modeling. China, now among the top 10 consumer markets, plants more wine grapes than Australia.” Newsweek reported.

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