UK retail giant Tesco is rethinking its fine wine strategy after the recession had resulted in many wines over £7 remaining on the shelves, senior product development manager Pierpaolo Petrassi has told Decanter.
“Customers are being more savvy and a bit more frugal, and we have to make sure that what is on the shelf is aligned with that,” Petrassi said. “We have to put wines on the shelf that will sell.”
Tesco have removed 150 wines from its range, bringing the total number down to below 900 wines. Of these, only 90 are regarded as fine wines.