As most readers of this blog will, social media is a communication tool for La Motte, Leopard’s Leap and Liam Tomlin Food. Many other brands in the Cape Winelands also use social media.
A recent report by management consultancy Booz & Company shows that social media is now an integral part of the communication strategy of many leading companies, with Facebook, Twitter and YouTube considered cornerstones of the social media strategy.
“Ninety-four percent of respondents said Facebook is one of their top three social media platform priorities. Twitter was second with 77 percent, and YouTube trailed with 42 percent, though this is sure to rise as online and mobile video continues to grow in popularity and importance.” Search Engine Watch blog reported.
The report also identified that social media was also moving beyond just communication and companies were now “using social now for market research, sales/commerce, product development, internal communications, and more.”
The report went on to state that as social media was integrated into different departments, more CEOs were recognizing its long-term value of social media.