The graph above shows how the members of the recently formed New World Wine Group – Argentina, California, Chile, New Zealand and South Africa – measure up to one another in terms of volume and value of wine exported.
The bar chart represents the value of wine exported in 2008. Beneath the value is the number of 12-bottle cases exported. The indicator arrows next to the bars represent the change in value and volume from 2007. Click on the image to see a larger view.
In announcing their marketing collaboration for ProWein in 2010, the group said in a statement that “all five countries have succeeded in building their wine trades on the back of aggressive branding; by demystifying wine and thus attracting new consumers; by playing up their regional strengths and unique features and by focusing on technical, packaging and marketing innovation, while giving increasing accent to sustainable wine-growing and wine production.”