The Wall Street Journal recently interviewed a number of advertising executives in the US to compile a list of marketing, specifically advertising, trends that will merge and/or strengthen in 2010. Below are a couple of trends related to the digital space which has emerged as a strong marketing arena for wines and wine tourism.
“Social-network personalities will make their way to mass-media stardom next year, says Christian Haas, creative director of Omnicom’s Goodby Silverstein & Partners. Mr. Haas says consumers will see the ubiquitous press quotes that pepper movie and car ads share screen time with the average Joe’s tweets,” the newspaper reported.
“Daryl Lee, president of global communications planning at Interpublic’s Universal McCann, predicts mobile marketing will find a purpose: helping consumers find what they are looking for at local stores, probably in the form of apps, gadgets and widgets, not regular ads.”
“Consumers will give their personal information in return for getting the ads they want to see, predicts Tracy Scheppach, innovations director at Publicis Groupe’s Starcom MediaVest Group. ‘I just see the stuff I have opted to receive because I am a mom—that’s advertising,’ she adds.”
“Luxury, one of the last industries to embrace the Web, will leapfrog other categories in digital marketing, says Mr. Lee of Universal McCann, ‘as we watch the rapid rise of the luxury geek.”