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Less Volume but More Tweet

July 13, 2011
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France’s share of the US wine market is down 9.3% over the last year but is still generating more online conversations on social networking sites than other wine nations, the research agency Nielsen found.

“Other countries producing producing positive buzz in disproportion to their market share are Chile, Argentina, Spain and Portugal,” Decanter.com reported on the Nielsen findings.

“Nielsen also asked wine consumers which opinions they value most, and found an overwhelming approval rating for personal recommendations and opinions posted online.

“Conversely, advertisements on TV, radio or in magazines and newspapers had a very low trust rating. Ads served in search engine results, as online banners, products placed in TV shows, ads in social networks and ads on mobile devices were given a negative rating.”

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