As many will know, the tagline beneath La Motte’s logo is “a culture of excellence”. A print advertising campaign that we recently launched used this tagline to showcase the moments of excellence that go into creating a culture of excellence. The campaign has received favourable reviews so I decided to share the first two executions with you. The wine ad has both winemaker Edmund Terblanche and myself in it, whilst the chef ad features Pierneef a La Motte head chef Chris Erasmus.
La Motte’s Moment of Excellence Campaign
March 18, 2011
