It was my privilege to co-host the La Motte Shiraz Experience today in the new Pierneef Museum on the estate. The event is held on an annual basis as a celebration of this magnificent varietal, and is attended by wine industry representatives such as producers, agents, retailers, and the media.
This year’s theme was ‘Global Trends of Shiraz Styles’. Lynne Sherriff (Master of Wine) spoke compellingly about current trends surrounding this varietal, especially concerning price points, consumer behaviour and the paradox that currently exists in the industry when it comes to Syrah/Shiraz. She said that Shiraz producers must communicate clearly and concisely with consumers, and stay in touch with modern consumers through technology and social media.
Lauded Australian winemaker Geoff Merrill discussed why Shiraz is currently successful, and Michael Fridjhon led the panel discussion after the blind tasting. We tasted some excellent wines from South Africa, France, Australia, California and Italy, and the 2004 Geoff Merrill Henley Shiraz came in first in the tasting.
This event was an excellent opportunity for discussing different aspects of Shiraz with fascinating people in the industry. I look forward to next year’s event.