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Highlights of the Year

December 19, 2018
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Another year has rushed to its end. Browsing through my weekly blogs, it is clear that it has been a year of highs and lows, of opportunity and challenge.

We talked about wine – from crime to craft, tourism – the real challenges and the amazing opportunity, the brand – from its existential angst to its vulnerability and all things topical, trendy and technological.

Here are a list of the year’s blogs, with the most popular reads in red.

Wine

  • Making wine work – Industry & Harvest Insights from #VinproDay With challenging conditions and uncertain policies, can we still make wine work?
  • Confidence – what SA wine needs Confidence – economic stimulus and likely liberator of SA wine.
  • Embracing Riesling Is categorising Riesling keeping us from enjoying it?
  • The Golden Age of Old Vines Old Vines – a question of passion,  palate and profitability.
  • Where is more than there What we learn from where we drink our wine!
  • Winter cold – what the vine wants The relationship between the cold and the vine – it is all about timing.
  • Trade & Travel Everyone loves some duty free shopping, but is the wine industry making the most of this opportunity?
  • Wine – Big in Japan? China is the powerhouse, but what are the opportunities for wine in Japan?
  • Craft – also a trend for SA wine Inspired by the idea of craft, is South Africa the most exciting wine country in the world?
  • Competition & Crime in Wine Is the competitive environment of wine the reason for recent vineyard crime?
  • Exclude, remove and reduce Is alcohol free the new way to be?
  • Women – making a difference in the world of wine From supertasters to superstars – celebrating women in wine!
  • The Beauty of Balance Harmony and balance – a pie in the sky?

Tourism

  • Assessing Agritourism Is Agritourism the silver bullet for SA’s agriculture challenges?
  • Culinary tourism – alive and well in Brussels! Belgium on your bucket list? It should be if you love food!
  • The New Heritage Heritage cuisine, heritage tourism… why is heritage suddenly on everyone’s lips?
  • Tourism – a demand for innovation Innovation in Tourism – it’s not only about new experiences
  • Local should be lekker! More than supporting the economy and creating jobs, travelling locally can bring us closer.
  • Tourism – make it easy! With tourism’s undeniable economic importance, why not make it easier for travellers?
  • A new way to wine Creative – and legal – ways to deal with drinking and driving
  • Two Truths for Tourism Consumers and Collaboration – two simple truths for Tourism.
  • Domestic Tourism & Unemployment – the face of SA’s economy The plans are grand, but what is really possible for tourism and employment in the struggling SA economy?

Trends & Topical

  • Classics vs Crazes – Culinary Predictions for 2019 From marijuana to motherless meat – what are the culinary predictions for 2019?
  • Time for Trends Want to be a Trendsetter? It is all in the timing.
  • The 3 P’s of Social Media in 2018 – Paid, personal and even less private Social Media trends for the New Year
  • Paying for our sins Sin Tax – does it keep us from sinning?
  • Loyalty – a new definition for brand and business It’s the Chinese year of the Dog, but does loyalty still have a place in 2018?
  • Making the most of mobile 
  • Finding Freedom
  • Agriculture in Question Calling the Wise to taken on the blurred line between Agriculture and land ownership
  • Mixing Business and Family Are dreams of degrees and titles getting into the way of finding a job?
  • Lessons from the Michelin ratings Learnings from the Michelin star ratings – coveted, but uncompromising.
  • Mallorca – more than Spanish wine and Sobrasada Exploring Mallorca
  • Employment vs Technology Industry needs technology to be successful, but what is the effect on employment?
  • Diversity – a challenge with charisma Diversity in wine – embracing the variety or sticking to the classics?
  • Brics – the right building blocks Can Brics do better than other global partnerships? Can it really make a difference to the people?
  • To be a leader, first show up “Show up, even when you’re not invited to the table!”
  • Social commentary from the British Pubs Are the problems of the struggling UK Pub trade more about community than industry?
  • Control! Being in control – are we creating a monster?
  • The Heart of Heritage For heritage to unite us, we have to get to the heart of it!
  • Consolidation and Competition Consolidation and working together surely have their benefits, but they come with a big responsibility – both in society and business.

Marketing & Brands

  • The Customer – your new partner in business The role of the customer is changing rapidly. Are you keeping up?
  • Brand awareness – the driver of brand growth When it comes to brand success, consider accountability, availability and above all, awareness.
  • A stand-off: Experience vs Product Is experience marketing negating the importance of product quality?
  • Three A’s of Brand Success in China Apps, accessibility and authenticity – driving wine sales in China.
  • Entertain, but above all, educate We all focus on The Experience, but are we making the most of it?
  • Protecting your Brand Copycats not only steal from your sales volumes, they destroy your hard-earned brand integrity
  • The Existential Angst of the Wine Brand Can wine be more than a commodity? Can it be a brand?

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