With billions of downloads a month and increasingly cheap and plentiful bandwidth, online video is becoming one of, if not the, dominant form of sharing information in the digital arena. At Leopard’s Leap and La Motte we are working hard to produce short videos to communicate aspects of our brands online. The videos will not just be confined to the web and you can expect to see them appear in our presentations and in the tasting rooms on our wine estates. Above cameraman Craig Brown films through the lavender towards the vineyards of Leopard’s Leap new estate just outside the town of Franschhoek in South Africa’s winelands. The roof of the tasting room and restaurant can be seen in the background.
Embracing Online Video
November 28, 2009