I am so excited about the opportunities the wine industry can create for local communities when it comes to job creation and education. That is why I am so passionate about wine tourism, but it is also the reason why I am an avid supporter of the Cape Wine Auction and its aim of raising money for education in the South African Winelands.
This highlight on the wine industry calendar happens on 12 and 13 February this year and as per the official website: “At a time when South African education is in crisis and donor fatigue is on the rise”, the Trust focuses on a model that will give maximum impact and long-term sustainability to its 19 beneficiaries. These beneficiaries have been “strategically selected for the role that each plays within the holistic cycle of education” – from “Cradle to Career”.
Do read more on The Cape Wine Auction website. I really feel that this model can make a difference. It is an innovative way of support that involves collaboration and interaction, the economy of scale and the ultimate application of assets. It is not only about giving money, but it is also about commitment and involvement and impacting a measurable change. Something that is much needed if we want to make a difference in our country.
It is easy to criticize from the sidelines, but when someone actually does something in a clever and well-considered way, it is our responsibility to support and join in the effort. A well-educated community with plenty of jobs and opportunities will be to the benefit of all. We can make a difference.