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Chinese Women are Key Wine Buyers

May 16, 2010
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Chinese woman are expected to play a key role in the future consumption of wine, a recent survey of just over 2,800 women in four Asian countries has concluded.

Fifty percent of Chinese women surveyed were solely responsible for purchasing their wine without seeking advice and recommendations from third parties, the research by Vinexpo stated.

More than a third of respondents in China said they drank wine because it was good for their health. Just over a fifth claimed they drunk wine for its taste. This differed considerably from Japan and Korea, where 92% and 74% respectively said they drank wine for its taste.

Women in Asia were united in their preference for red wine over white wine.

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