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Chinese Investors See Value of Vintages Drop

February 8, 2012
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I came across this article recently in the China Daily that Chinese wine investors are dismayed to find that the value of some of their bottled investments have declined recently.

“Helping to push the prices of branded wine up by an average of 30 percent in each of the past several years, Chinese investors in Guangdong, Zhejiang, Shanghai and Beijing were dismayed to find that their cherished investments lost as much as 40 percent of their value within a few months,” China Daily reported.

“The prices of some famous branded red wine with high brand awareness among Chinese investors experienced a significant drop in 2011. For instance, a bottle of Chateau Lafite Rothschild 2008 is now priced at some 9,500 yuan, down from 15,000 yuan in early 2009.”

Wine merchants in Shanghai and Hong Kong attributed the setback to the global economic slump but also that as wine investors became more knowledgeable about wine prices adjusted to more normal levels.

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