China, when taken together with Hong Kong, is due to overtake Germany as the largest volume importer of the Bordeaux wines, Decanter report underlying the rapid growth of the wine market in China.
“From November 2009 to October 2010, China and Hong Kong together imported wine worth €333m. This represented a value increase of 98% for China and of 126% for Hong Kong,”Decanter reported. “Overall, Bordeaux exports rose 10% year-on-year to 1.68m hectolitres and €1.3bn (a rise of 7% from 2009).”
“The majority of Bordeaux wines (around 60%) remain within France, but these export figures reveal again how quickly the traditional markets for Bordeaux wine are giving way to those in Asia.”