Following my recent post about the tough trading climate for Champagne, I cam across an article from Decanter.com which spoke about the Champagne price war in the UK.
“As the Champagne price war hots up, Tesco has asked suppliers to find it 300,000 bottles it can sell for £10 each, and Bollinger can be had for a song,” Decanter.com wrote.
“All the major brand are involved in the supermarkets’ battle for customers. Next Monday Morrisons will offer Bollinger, Moët & Chandon, Lanson Black Label and Nicolas Feuillatte all at less than half price…
“Even before news of the Morrisons deal broke Tesco is reported to have asked all its Champagne suppliers if they could find 30,000 cases (300,000 bottles) of branded Champagne for the grocer to sell at around the £10 mark.”