• Home
  • About
  • Contact
SUBSCRIBE TO THE BLOG

CellarTracker and Online Wine

February 14, 2010
Share on FacebookShare on TwitterShare on Google+Share on LinkedinShare on Pinterest

CellarTracker, with its database of more than 1.2m tasting notes and 500,000 visitors a month, Jancis Robinson, is one of the great success stories of wine on the Internet and a key indicator of the type of wine information people want and are willing to share.

“Launched in 2004, CellarTracker now has up to 500,000 visitors a month and 47,000 active users, a quarter of whom made voluntary annual donations averaging $40 last year,” Jancis Robinson wrote in the FT Weekend.

The site was founded by Eric LeVine, a self-confessed geek who manages the entire system from his laptop that he carries around with him. “I’m a database functionality guy,” LeVine told Robinson. “When I’m awake I’m largely working on it.”

What caught my attention in the article were the following two quotes:

“As Tobias Treppenhauer, a 34-year-old German wine merchant and blogger, explains, ‘CellarTracker is community-driven, it amalgamates the knowledge and passion of thousands of wine aficionados. This just wouldn’t have been possible in pre-web times; younger people are attracted by these kinds of web tools. And since wine still has a rather old and stodgy image – at least in Germany – I think CT does a lot to change this image for the better.’

“London lawyer François Feuillat, 39, is another fan: “‘First of all, it is like an old-fashioned cellar book, only more user-friendly. Second, you can enter drinking windows [when the wine becomes drinkable, and the date by which it goes off]. So you can get the system to tell you what wine you really need to drink before it’s over the hill.’”

If, as a vintner, you are not embracing the web, you better do so quickly.

Be the first to get the

latest trends on business and wine.




Related Articles
The Chinese Luxury Consumer
At the end of March 2012, the Chinese Industrial Bank and the Hurun Report Research Institute released a report titled The Chinese Luxury ...
Read More
Robert Joseph’s Predictions for 2012
The UK market remains a major destination for many South African wines, so it was interesting to read renowned international wine author and...
Read More

Archives

Tweets by HeinWine

In his pursuit of business leadership, Hein focuses his efforts on building world brands and establishing international distribution channels.

Videos

LANDBOUSAKE MET HEIN KOEGELENBERG POWER LUNCH WITH HEIN KOEGELENBERG

LinkedIn

Sitemap

Home About Contact Subscribe to Blog
© Copyright 2018 Hein On Wine. All rights reserved.
  • Home
  • About
  • Contact