During my recent visit to France as part of the Commanderie de Bordeaux, a global grouping of wine lovers interested in the development and promotion of Bordeaux wines, I was briefed on the Bordeaux Tomorrow plan which details a strategy to promote and strengthen the Bordeaux industry.
Although specific to Bordeaux, the general approach outlined in the plan is useful for other regional wine areas and industries facing similar challenges.
During the course of next week, I will post on the Bordeaux Tomorrow plans outlining the challenges facing Bordeaux producers and how they plan to overcome these challenges and strengthen the Bordeaux brand.