Experience marketing brings the opportunity of turning consumers into ambassadors. Wine Tourism is doing an exceptional job for the wine industry, but to be really successful, we have to do more than entertain.Much has been said, also o...
Read More
Read More
After three dry seasons, the 2018 Winelands winter is a delight. The vital rain has come and with it, the much-needed cold conditions. But with serious spring-time frost damage still fresh in our minds and the Western Cape vineyards now sur...
Read More
Read More
Diversity is one of the key descriptors when it comes to South Africa - for its people, landscape, culture and wine! As challenging as it is interesting, it is a concept we have to keep in mind when selling South Africa.One of the way...
Read More
Read More
JOBS, JOBS, JOBS! tweets Wandile Sihlobo on opportunities within South African agriculture. On the other side of the world in China, Alibaba is opening staffless wine shops. How do we balance technology and employment?We can't be...
Read More
Read More
There is nothing that inspires a winemaker like the sight of vineyards in beautiful terroir. On a cycling tour with some friends on the island of Mallorca - even when the hills were steep and the legs tired - the potential of the Mallorca...
Read More
Read More