Tourism marketing efforts have to focus on what the consumer wants. To best comply with such consumer needs, we need to work together. Two simple truths: consumer and collaboration.When a whole day of conferencing boils down to two stro...
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There might be something flattering about having your brand copied, but other than stealing from your sales volumes, counterfeits take your valued and hard-earned brand integrity. Building a brand is an intensive and expensive exercise and ...
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Dealing within a very competitive environment, wine brands invest much time, effort and resources into researching ways to get ahead of their counterparts with regards to pricing, packaging and promotion. Some might, however, go to more ex...
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With the announcement of President Ramaphosa's stimulus package, relaxed visa regulations and the recent release of positive tourism statistics for South Africa, one would think there is reason for optimism. But what is really possible for ...
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It is never too late to learn, even when it is about something you think you understand. And so, quite by chance, I recently gained some fresh insight on the subject of heritage from Chef Eric Bulpitt.Heritage is part of my everyday lif...
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