The dream is to have a brand. Everyone who is trying to sell a product dreams of the day when that product name becomes something recognisable, something that jumps to mind when you speak of a category. Search engine: Google. Cooldrink: Cok...
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Craft dominated drinks trends over the last years. Not only craft beer, but also spirits and even wine. Starting as Garagistes attempting small volumes and interesting styles, craft has a much wider influence in the South African wine indu...
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Japan and its culture intrigue me. More than the serenity and zen we often associate with Japanese civilisation, it is also the energy and the enthusiasm that catches my attention on every visit. And there is a definite new energy around Ja...
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It seems that it is in all our interest to have more holidays - and to have them locally. Not only to support the industry, but because - if we didn’t know it yet - international tourist figures clearly show that what we have locally is q...
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Tourism marketing efforts have to focus on what the consumer wants. To best comply with such consumer needs, we need to work together. Two simple truths: consumer and collaboration.When a whole day of conferencing boils down to two stro...
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